For the most important transaction of your life, choose a partner that you can trust.
Our approach is simple:
Credibility, Trust, Experience,
and Results.
We are experienced sales experts and trusted partners, not financial operators. A premier boutique M&A firm focused on B2B SaaS companies in North America and Europe, we’ll work with you every step of the way to ensure the best outcome for everyone involved. With a best-in-class sales approach to ensure the success of your transaction, at Traction Advising we sell companies how you would sell your product.
You wouldn’t hire an accountant to sell your product,
so why hire them to sell your company?
Experienced partners.
With over 20 years of experience founding, building and selling our own SaaS companies we have walked a mile, and more, in your shoes. For what can be a demanding and complex undertaking, Traction Advising makes it all a lot easier.
The experience, passion, and track record
to bring you to the finish line.
Learn more about our recent transactions, expertly advised
from start-to-finish by our team. Yours could be next.
A few of our latest:
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Strengthening EdTech
smore acquired by SchoolStatus.
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Enhancing Resources
10,000ft acquired by smartsheet.
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Employee Listening
TINYpulse acquired by limeade.
HEAR FROM OUR PAST PARTNERS
“Lowell was incredible to work with. He has a depth of knowledge and rolodex that proved invaluable during our time together. What truly set him apart was his understanding of the human side of the process, in addition to the numbers. It's an intense experience and I don't know how we would have made it through without him.”
— Ben Vaught, CEO of Demandstar (now GTY)
“Lowell provided a lot of experience in strategizing around our pitch and ran a fast and efficient process. Within several months this resulted in a successful sale of the company. In addition, Lowell brought a lot of negotiating value in smaller, but also important, details of this deal, such as good outcomes for transitioning employees.”
— Martijn van Tilburg, 10,000ft Founder & CEO