Partners you can trust.

As a team full of experience and integrity, we work with you as we would want if it was our own business. We know what it takes to build a company from the ground up, and we know what it takes to get it sold, without leaving anyone in the dust.

Going beyond the numbers.

Selling your company is a big deal, and can be a daunting task. We understand the nuances of negotiations from the buyer and seller side, and at Traction Advising it’s about much more than a bunch of numbers on a piece of paper. It’s about understanding how your business is structured, building relationships and creating an outcome that is best for you, your employees, and your business. 

Choose Traction

A unique approach.

The first step in selling your company is figuring out how to position it to attract the right buyers. To us, that makes it a sales process. As industry and sales leaders with a laser focus in B2B Saas companies, we’ll find you the right buyer that can offer both the best cultural fit and the best deal.

Personalized process,
proven results

As a boutique firm, we are selective about who we work with and provide high-quality, high-touch personal attention to you and your business. Starting from day one, we’ll work to understand what makes your company so special, and why it would be an invaluable asset to be acquired.