EDGE: Selling Your Company

Traction Advising was started out of his frustration when he was in a buyer’s position. The investment banker model uses accounting/finance people trying to sell.

Selling and marketing a small SaaS company is more like selling a technology product than selling a financial instrument. With company buying and selling experience of more than thirty organizations, our founder Lowell knows what internal stakeholders need to approve a transaction.

He leverages this experience to craft acquisitions that get the best outcome for the founders/investors structured to maximize success. Listen to him on the EDGE podcast as he shares what he knows about selling your company.